Operant condition Essay - 765 Words

Several years ago, I was the marketing Manager for a new line of perfume, which had to be promoted, introduced to the consumer, and allow for succession in the market. By marketing the product the sales would either be high or low depending on the market responses. One way to ensure successfully marketing to the right consumers is through the use of Operant Conditioning. Operant Conditioning, also known as Instrumental learning is defined as a â€Å"learning process by which the consequences of an operant response affects the likelihood that the response will occur in the future†(Kozak, pg 22). Basically, Operant Conditioning is a stimulus response pattern that when reinforced will condition the individual response to a desired behavior. Our†¦show more content†¦When you purchase the specific product you are being reinforced to make the actual purchase because of the reward of receiving money back. There are two types of reinforcements, positive and negative. Positive reinforcers bring pleasant consequence abrupt by adding something pleasant to the environment of the individual. â€Å"This increases the probability that the response will occur again†(Darcy, pg 224). For example to increase customer response you may want to send a trail sample or coupon to entice the customer to the store so as to make a purchase. On the other hand negative reinforcement is the removal of negative stimuli from the individual surrounding environment. Negative reinforcement is a way to get rid of undesirable behaviors. Think about when you are listening to a radio and you are trying to hear the advertisement that is coming in all fuzzy. Well, if you adjust the setting on the radio to eliminate the static, you will be able to hear the advertisement and possibly want to proceed on to buy the product. In this case, you are removing the unpleasant behavior such as the static from the immediate situation to bring about the pleasantness of the advertisement . These two aspects of reinforcement both strengthen the individual’s behavior by adding or subtracting necessary praise or barriers. Operant Conditioning as been used in many advertisements such as â€Å"Natural Desire† thisShow MoreRelatedOperant Conditioning And Its Effect On Behavior1380 Words   |  6 PagesOperant conditioning refers to the method of learning to occur through rewards and punishment for behavior (Staddon Cerutti 2002). In the operant condition, an association occurs between the behavior and the consequences of the behavior. Behaviorist B.F Skinner coined operant conditioning, and that is why some refer to it as Skinnerian conditioning. Skinner started studying operant conditioning in the late 1920s when he was a graduate student at Harvard University. As a behaviorist B.F SkinnerRead MorePhobias1174 Words   |  5 Pagesdeveloped through operant conditioning and how addictions can be developed through operant conditioning. This essay also examines the distinctions between classical and operant condition and examines â€Å"extinction† as it relates to psychological theory and h ow extinction is achieved in classical and operant conditioning. Phobias and Addictions Numerous psychologists believe that behaviors are learned through conditioning. These conditionings are known as operant, which is based onRead MorePavlov s Classical Conditioning And Skinner s Operant Conditioning1243 Words   |  5 PagesTaSheena Moore 2/4/2016 PSY 110 Pavlov’s Classical Conditioning and Skinner’s Operant Conditioning Learning is a relatively permanent change in behavior due to experience. There are two types of learning, associative learning and cognitive learning. Associative learning occurs when a person or an animal forms a simple association among various stimuli, behaviors, or both. It requires little to no awareness or thought. Cognitive learning refers to understanding, knowing, and anticipating. Our subjectRead MoreThere Are Many Types Of Conditioning That People Used To1427 Words   |  6 PagesThere are many types of conditioning that people used to learn things. The first type of condition that we talk about in this paper is classical condition. The second type of conditioning is called operant conditioning. And the last type of conditioning is vicarious conditioning / Observational Learning. These are the 3 main types of conditioning that we use in are daily life. Classical Conditioning Classical conditioning is one of the most basic forms of learning that we use today. You can see itRead MoreClassical Conditioning Vs. Operant Conditioning Essay1088 Words   |  5 PagesConditioning and Behaviorism. b) Identify the two major characteristics that distinguish classical conditioning from operant conditioning. Classical Conditioning is a type of learning process of an individual when they come in contact with certain stimuli. According to Pavlov, a Russian psychologist, he developed several experiments on learning and he discovered that classical condition is the basic form of learning for an individual. However, according to Pavlov, behaviorism is the view that psychologyRead MorePsy 390 Operant Conditioning Essay851 Words   |  4 PagesOperant Conditioning Dena Couch PSY 390 July 30, 2012 Dr. Thauberger Operant Conditioning In this paper there will be an examination of the Operant Conditioning theory. It will describe the theory, and compare and contrast the positive and negative reinforcement. It will determine which form of reinforcement is the most effective, and will give an explanation of the reasoning behind that choice. It will also give a scenario in which operant conditioning is applied and how it shapes behaviorRead MoreClassical Conditioning And Operant Conditioning1146 Words   |  5 Pagesbetween stimuli and responses. The two types of conditioning found are Classical conditioning and Operant conditioning. As stated before, learning may occur in different ways but Classical and Operant conditioning are two of several theories on learning which take the behaviorist approach. â€Å"Classical conditioning is an association of one event with another that results in a pattern of behavior.† Operant conditioning however, is â€Å"learning that takes place as a consequence of behavior.à ¢â‚¬  Classical ConditioningRead MoreOperant conditioning plays a large role in our everyday life. Throughout the history of time people700 Words   |  3 Pages Operant conditioning plays a large role in our everyday life. Throughout the history of time people has been using this same technique in order to function in every day society. Some people may use this to their advantage and others as a disadvantage. This type of conditioning can be used in a positive or negative way. Some of the early leaders in this field of study where people such as B.F. Skinner and Edward Thorndike. These two gentleman played a major role in the concept of operantRead MoreClassical Conditioning And Operant Conditioning1249 Words   |  5 Pagesstimuli or a behavior and a learned stimulus. Associative learning is divided in to two central techniques, classical conditioning and operant condition. Classical and operant conditioning are basic methods of learning and conditioning is used to adapt a behavior or association through a stimuli or consequence (Ciccarelli, 2012). While classical conditioning and operant conditioning are key elements in associative learning, they have significant differences. A clear contrast between the two theoriesRead MoreClassical Conditioning And Operant Conditioning883 Words   |  4 Pagesexperiments conducted by Ivan Pavlov, B.F Skinner, and various others, our learning process can be--and normally is--significantly influenced by the social and physical world around us. Two particular examples of this are classical conditioning and operant conditioning. â€Å"Classical conditioning occurs when a natural stimulus produces a response after being paired with a stimulus that naturally produces a response† (Schacter). For example, in horror movies suspenseful music tends to precede dramatic events

Drug Cartels And The United States - 1688 Words

The situation in Mexico regarding the Drug Cartels has been an ongoing battle that has taken the life of between 30,000 to 40,000 civilians, cartels henchmen and federal employees. The violence has evolved into something new in recent years. The brutality contributed by the drug cartels could potentially be labeled as terrorist acts. The strong domestic conflict surrounding the drug cartel in Mexico has boiled over the border and into the United States. Illegal drugs enter the United States through various openings along the U.S- Mexican Border. There are nine important crossings, such as Tijuana-San Diego, Mexicali, and Ciudad Juarez-El Paso. From Texas to Southern California, these drugs are handed out throughout the United States via†¦show more content†¦The Gulf cartel is struggling to maintain its territory on the eastern coast of Mexico and has become brutal. The Beltran Leyva brothers, leaders of their drug cartel, have been high profile targets of the CalderoÃŒ n pr esidency. Their death has thrown the cartel into confusion, and neighboring groups have been moving to absorb the Beltran Leyva territory. La Familia Michoacan was a new cartel which quickly gained a reputation for being violent. After the deaths of the main leaders of this group, a power struggle left the cartel in the hands of new leaders who renamed it The Knights Templar. Their organization is incorporated with an abnormal evangelical message and remains among the most violent of the cartels. As the war against the drug trading organizations continues, there seem to be two reasonable options. In the first, the major cartels are targeted. The Sinaloa and Gulf cartels will lose their clasp on the borders and be consumed by smaller scale operations. This will leave the Mexican government with a bigger number of cartels, but each will have smaller areas of influence and fewer people on the ground. Whether that type of situation is easier to deal with than the one currently facing the Mexican government is up to debate. In the second outcome, the opposite chain of events occurs. The central government targets smaller, weaker groups, disbanding them. This would allow for the big

Week Two Team Doc Free Essays

The purpose of this comprehensive analysis is to discuss the region and country of Brazil along with our proposed global business venture in the country. Regional Analysis Brazil has worldwide allies but is recognized as one of the few nations in the world that does not currently have a regional alliance (but as you point out the country is member of NUMEROUS). However, (former) Brazilian President Luis dad Silva in 2008 has looked to change that with his proposal of a full region alliance of all of South America, called the Latin Alliance (Washington Times, 2008). We will write a custom essay sample on Week Two Team Doc or any similar topic only for you Order Now Currently Brazil operates ender the Numerous, a form of economic integration that promotes trade, especially free trade, such as the exchange of goods, services and currency among its members. The members include Argentina, Paraguay, Uruguay, Venezuela, and Bola (Wisped, 2013). The Brazilian physical environment Is lush with vegetation, color, territory, natural resources, and available aquatic resources. All environments which positively facilitate trade potential for Brazil and the Region as a whole. South America Is regarded a place where political Instability holds true for most of the nations within the region, Brazil Included (Heritage, 2013). As a result of the political instability economic conditions have also resulted in fluctuation in success, where financing and other financial relief can be hard to come by or even relied upon in general for the region. However, the social conditions have looked up in the region for some nations as some nations have seen reductions In corruption with the increase in commerce, health care, and environmental acknowledgment (Heritage, 2013). Terrorism is not considered a factor (Internationals, 2013). You should update your understanding of Brazilian politics and the country global Image. Project finance has not been a recent problem. ) Country Analysis Brazil is one of the largest countries on the continent of South America. Over the years Brazil has had growth in the oil, natural gas, and electricity markets. The country is also one of the largest consumers of energy in South America. Brazil is most popularly known for having largest rainforest’s out of all of the destinations on the globe. Because of all of the plant life that belongs to the rain forest, Brazil produces the most Carbon Dioxide (? ). Brazil has been having a large amount of 1 OFF in the rainforest’s. The deforestation has had an effect on the environment because of the plant and animal species that are becoming endangered. It also has an effect on the water and air quality in surrounding cities because of pollution. Brazil has a military but it is not used very often because the country does not have any enemies or threats to be concerned with. The country has a stable democratic political system, and has no cultural or ethnic conflicts. Political leaders like Lull De Silva implemented an economic plan and social reforms that helped them rank high on the UN Human Development Index. Brazil has the 10th largest economy on a global call and has been effective in debt management, balancing trade, inflation control, and the country has also always kept their currency stable and has been consistent on the exporting of goods. Over the years Brazil has been able to avoid a U. S. Like recession (? ). Though some cities in Brazil like, ROI De Jeanine have a higher crime rate than other cities in Brazil it is still seen as a peaceful place. Some believe the reason for some crime is the 15% poverty rate. Political leaders are working to increase the employment rate and improve conditions in the poorer areas of Brazil. Organization ND Product Analysis Team B winery was incorporated in Florida in January of 2005 with the idea to create high-end wines for the most particular wine enthusiast. The winery was formed by four friends out of necessity because the selection of fine wines at a fair price is scarce. The winery covers a total of six acres with four acres devoted to making grapes for Cabernet Sauvignon, and the remainder is used to make Merlot. Originally the group made wine as a hobby for personal consumption for themselves and their friends. It became popular among family and friends so they decided to pursue a business. Then in 2005 the company produced 85 cases of wine with 12 bottles per case at a retail price of $40 US per bottle. Since then the production numbers have been 250 cases per year consistently with the ability to make 500 cases if there was a demand. To create demand Team B decided to pursue sales in Brazil where the wine industry in comparison to the rest of the world is still in its infancy. There is a big wine market in Brazilian weddings. The people of Brazil have extravagant weddings with gourmet wine, food and live music. The weddings themselves are an extravaganza that consists of a wedding party and a separate Rooney that both involve wine. Team B Winery wants to position themselves (itself) to gain a market share of the wine sales. Weddings are not the only festivities the people of Brazil celebrate with the accompaniment of wine. Brazilian enjoy celebrating every milestone in life not Just weddings such as births, anniversaries, birthdays, holidays, deaths, and of course Carnival. Family time and celebrations consist of dancing, dressing up, enjoying a delicious meal with a bottle of wine. The consumption of wine is a ritual that is part of every aspect of Brazilian life. There are any holidays in which Brazilian celebrate, but one of the best known across the globe is Carnival, which lasts five days. Each day is spent dancing, conga music, and drinking high-end luxurious wine. The food staples of Brazil are sausage, pigs feet, ears and tails, beef and black beans. The winery will offer the 2007 Merlot to pair with the meats. The Merlot is Black Ripe Raspberry wine that boasts a small taste of spice to bring out the taste in the meat. If a more mellow wine is desired the 2008 hiring locals to manage and work the new bottling plant. To help with shipping costs ND to keep quality high, the wine will be shipped in oak barrels from the U. S. Winery and bottled in Brazil. How to cite Week Two Team Doc, Papers