Operant condition Essay - 765 Words

Several years ago, I was the marketing Manager for a new line of perfume, which had to be promoted, introduced to the consumer, and allow for succession in the market. By marketing the product the sales would either be high or low depending on the market responses. One way to ensure successfully marketing to the right consumers is through the use of Operant Conditioning. Operant Conditioning, also known as Instrumental learning is defined as a â€Å"learning process by which the consequences of an operant response affects the likelihood that the response will occur in the future†(Kozak, pg 22). Basically, Operant Conditioning is a stimulus response pattern that when reinforced will condition the individual response to a desired behavior. Our†¦show more content†¦When you purchase the specific product you are being reinforced to make the actual purchase because of the reward of receiving money back. There are two types of reinforcements, positive and negative. Positive reinforcers bring pleasant consequence abrupt by adding something pleasant to the environment of the individual. â€Å"This increases the probability that the response will occur again†(Darcy, pg 224). For example to increase customer response you may want to send a trail sample or coupon to entice the customer to the store so as to make a purchase. On the other hand negative reinforcement is the removal of negative stimuli from the individual surrounding environment. Negative reinforcement is a way to get rid of undesirable behaviors. Think about when you are listening to a radio and you are trying to hear the advertisement that is coming in all fuzzy. Well, if you adjust the setting on the radio to eliminate the static, you will be able to hear the advertisement and possibly want to proceed on to buy the product. In this case, you are removing the unpleasant behavior such as the static from the immediate situation to bring about the pleasantness of the advertisement . These two aspects of reinforcement both strengthen the individual’s behavior by adding or subtracting necessary praise or barriers. Operant Conditioning as been used in many advertisements such as â€Å"Natural Desire† thisShow MoreRelatedOperant Conditioning And Its Effect On Behavior1380 Words   |  6 PagesOperant conditioning refers to the method of learning to occur through rewards and punishment for behavior (Staddon Cerutti 2002). In the operant condition, an association occurs between the behavior and the consequences of the behavior. Behaviorist B.F Skinner coined operant conditioning, and that is why some refer to it as Skinnerian conditioning. Skinner started studying operant conditioning in the late 1920s when he was a graduate student at Harvard University. As a behaviorist B.F SkinnerRead MorePhobias1174 Words   |  5 Pagesdeveloped through operant conditioning and how addictions can be developed through operant conditioning. This essay also examines the distinctions between classical and operant condition and examines â€Å"extinction† as it relates to psychological theory and h ow extinction is achieved in classical and operant conditioning. Phobias and Addictions Numerous psychologists believe that behaviors are learned through conditioning. These conditionings are known as operant, which is based onRead MorePavlov s Classical Conditioning And Skinner s Operant Conditioning1243 Words   |  5 PagesTaSheena Moore 2/4/2016 PSY 110 Pavlov’s Classical Conditioning and Skinner’s Operant Conditioning Learning is a relatively permanent change in behavior due to experience. There are two types of learning, associative learning and cognitive learning. Associative learning occurs when a person or an animal forms a simple association among various stimuli, behaviors, or both. It requires little to no awareness or thought. Cognitive learning refers to understanding, knowing, and anticipating. Our subjectRead MoreThere Are Many Types Of Conditioning That People Used To1427 Words   |  6 PagesThere are many types of conditioning that people used to learn things. The first type of condition that we talk about in this paper is classical condition. The second type of conditioning is called operant conditioning. And the last type of conditioning is vicarious conditioning / Observational Learning. These are the 3 main types of conditioning that we use in are daily life. Classical Conditioning Classical conditioning is one of the most basic forms of learning that we use today. You can see itRead MoreClassical Conditioning Vs. Operant Conditioning Essay1088 Words   |  5 PagesConditioning and Behaviorism. b) Identify the two major characteristics that distinguish classical conditioning from operant conditioning. Classical Conditioning is a type of learning process of an individual when they come in contact with certain stimuli. According to Pavlov, a Russian psychologist, he developed several experiments on learning and he discovered that classical condition is the basic form of learning for an individual. However, according to Pavlov, behaviorism is the view that psychologyRead MorePsy 390 Operant Conditioning Essay851 Words   |  4 PagesOperant Conditioning Dena Couch PSY 390 July 30, 2012 Dr. Thauberger Operant Conditioning In this paper there will be an examination of the Operant Conditioning theory. It will describe the theory, and compare and contrast the positive and negative reinforcement. It will determine which form of reinforcement is the most effective, and will give an explanation of the reasoning behind that choice. It will also give a scenario in which operant conditioning is applied and how it shapes behaviorRead MoreClassical Conditioning And Operant Conditioning1146 Words   |  5 Pagesbetween stimuli and responses. The two types of conditioning found are Classical conditioning and Operant conditioning. As stated before, learning may occur in different ways but Classical and Operant conditioning are two of several theories on learning which take the behaviorist approach. â€Å"Classical conditioning is an association of one event with another that results in a pattern of behavior.† Operant conditioning however, is â€Å"learning that takes place as a consequence of behavior.à ¢â‚¬  Classical ConditioningRead MoreOperant conditioning plays a large role in our everyday life. Throughout the history of time people700 Words   |  3 Pages Operant conditioning plays a large role in our everyday life. Throughout the history of time people has been using this same technique in order to function in every day society. Some people may use this to their advantage and others as a disadvantage. This type of conditioning can be used in a positive or negative way. Some of the early leaders in this field of study where people such as B.F. Skinner and Edward Thorndike. These two gentleman played a major role in the concept of operantRead MoreClassical Conditioning And Operant Conditioning1249 Words   |  5 Pagesstimuli or a behavior and a learned stimulus. Associative learning is divided in to two central techniques, classical conditioning and operant condition. Classical and operant conditioning are basic methods of learning and conditioning is used to adapt a behavior or association through a stimuli or consequence (Ciccarelli, 2012). While classical conditioning and operant conditioning are key elements in associative learning, they have significant differences. A clear contrast between the two theoriesRead MoreClassical Conditioning And Operant Conditioning883 Words   |  4 Pagesexperiments conducted by Ivan Pavlov, B.F Skinner, and various others, our learning process can be--and normally is--significantly influenced by the social and physical world around us. Two particular examples of this are classical conditioning and operant conditioning. â€Å"Classical conditioning occurs when a natural stimulus produces a response after being paired with a stimulus that naturally produces a response† (Schacter). For example, in horror movies suspenseful music tends to precede dramatic events